

New
& Expanded 2nd Edition
"J C has not
only opened his book of knowledge to anyone wanting to earn a good
living performing at events. He has also left no stone unturned with
just about every conceivable angle on the subject of 'event performing'
meticulously covered. I can only but applaud him on his valuable
efforts."
~
Mark Parker, Illusion Designer
Whether you are a magician thinking about performing an illusion show
for special events or a professional illusionist looking to increase
your market share in the event industry, this book is for you!
In the first
book of its kind on this subject matter, J C shares his insights and
strategies that has helped him become one of the top Event Illusionists
in Asia. The 2nd edition of this book includes updated material for ALL
sections of the book, making it relevant for today's marketplace.
From building
your Event Illusion Show from scratch to positioning and marketing
yourself, J C covers all aspects of achieving success as an Event
Illusionist, extensively and comprehensively.
The bonus
section alone is worth the price of the book for up and coming
professional illusionists - 'Performing for Events in Asia' and
'Producing a VIP for Special Events'.
'The Event
Illusionist' features 125 pages of practical information on building
& marketing an illusion show for the event industry. Also
included is an original design and presentation for a 'Simplex VIP
Production'. Chapters in the book include:
PART 1: THE EVENT ILLUSION SHOW
UNDERSTANDING
THE NATURE OF EVENTS
- Performing
Conditions of The Event Illusionist
- The Event
Audience
- The Event Client
BUILDING THE EVENT ILLUSION SHOW
- The Material
- Illusion
Selection
- Supporting
Material
- Music
- Costuming
- Show Format
- Different Show
Formats and Different Material
SHOW TECHNICAL
SUPPORT & RIDER
- Staging
- Audio
- Video
- Lighting
Special Effects
- Technical Rider
SHOW MANAGEMENT
- The Event
Illusion Crew
- Stage Management
- Backstage
Management
- On-Stage Cueing
Systems
PACKING THE SHOW
- Types of
Cases
- Self-carrying the Show
- Freight forwarding the Show
SHOW-SAVING
TIPS FOR THE EVENT ILLUSIONIST
PART 2: THE BUSINESS OF THE EVENT ILLUSIONIST
UNDERSTANDING
THE BUSINESS
- Nature
of the Product of the Event Illusionist
- Business Model of the Event Illusionist
- Market Segments of The Event Industry
- The Event
Illusionist’s Competition
- Business
Resources for the Event Illusionist
POSITIONING THE
EVENT ILLUSIONIST AND THE SHOW
- What is
Positioning?
- An Example of
Positioning an Event Illusionist
- The Power of
Lesser Logic
THE EVENT
ILLUSIONIST'S PROMOTIONAL KIT
- Components
of the Promotional Kit
- Packaging
the Promotional Kit
OTHER MARKETING
TOOLS FOR THE EVENT ILLUSIONIST
- Website
& Internet Marketing
- Referrals
- Direct
Marketing
- Newsletter
- Postcards
- Publicity/
Media Features
- Tradeshows/
Exhibitions
- Networking
Events
- Advertising
PROFESSIONAL
FEES OF THE EVENT ILLUSIONIST
- Fees
- Payment Terms
- Official
Quotation
- Invoicing
CONTRACTS FOR
THE EVENT ILLUSIONIST
- Confirmation of
Services
- Non-Disclosure
Agreements
PART 3: BONUS SECTION
PERFORMING
FOR EVENTS IN ASIA
- Performance
& Show Production
- Business
of Performing in Asia
- Others
PRODUCING
A VIP FOR SPECIAL EVENTS
- Staging
an Appearance Illusion for Events
- Simplex
VIP Production
If you bought the 1st Edition of this book, you can buy this 2nd Edition at 50% off and get FREE worldwide shipping.
Contact J C directly to order.
US$85.00 (Not including
shipping)
(Not available in Singapore/ Malaysia)
To
order, please pay for the book by clicking on the button below.

After you make payment for your order via the website, an email will be
sent to you (within 24 hours) with instructions to make payment for
exact
shipping/ packaging costs for your order.
For multiple product orders & estimated shipping/
packaging costs, please read important
ordering info before
ordering.
Any
order US$300 and above (not applicable to illusion props) will receive
a 10% discount. This discount will be deducted from the shipping/
packaging costs.