~ Mark Parker, Illusion Designer

Whether you are a magician thinking about performing an illusion show for special events or a professional illusionist looking to increase your market share in the event industry, this book is for you!

In the first book of its kind on this subject matter, J C shares his insights and strategies that has helped him become one of the top Event Illusionists in Asia. The 2nd edition of this book includes updated material for ALL sections of the book, making it relevant for today's marketplace.

From building your Event Illusion Show from scratch to positioning and marketing yourself, J C covers all aspects of achieving success as an Event Illusionist, extensively and comprehensively. 

The bonus section alone is worth the price of the book for up and coming professional illusionists - 'Performing for Events in Asia' and 'Producing a VIP for Special Events'.

'The Event Illusionist' features 125 pages of practical information on building & marketing an illusion show for the event industry. Also included is an original design and presentation for a 'Simplex VIP Production'. Chapters in the book include:

PART 1: THE EVENT ILLUSION SHOW

UNDERSTANDING THE NATURE OF EVENTS 

• Performing Conditions of The Event Illusionist
• The Event Audience
• The Event Client

BUILDING THE EVENT ILLUSION SHOW 

• The Material
• Illusion Selection
• Supporting Material
• Music
• Costuming
• Show Format
• Different Show Formats and Different Material

SHOW TECHNICAL SUPPORT & RIDER 

• Staging
• Audio
• Video
• Lighting Special Effects
• Technical Rider

SHOW MANAGEMENT 

• The Event Illusion Crew
• Stage Management
• Backstage Management
• On-Stage Cueing Systems

PACKING THE SHOW 

• Types of Cases
• Self-carrying the Show
• Freight forwarding the Show

SHOW-SAVING TIPS FOR THE EVENT ILLUSIONIST

PART 2: THE BUSINESS OF THE EVENT ILLUSIONIST

UNDERSTANDING THE BUSINESS 

• Nature of the Product of the Event Illusionist
• Business Model of the Event Illusionist
• Market Segments of The Event Industry
• The Event Illusionist’s Competition
• Business Resources for the Event Illusionist

POSITIONING THE EVENT ILLUSIONIST AND THE SHOW 

• What is Positioning?
• An Example of Positioning an Event Illusionist
• The Power of Lesser Logic

THE EVENT ILLUSIONIST'S PROMOTIONAL KIT

• Components of the Promotional Kit
• Packaging the Promotional Kit

OTHER MARKETING TOOLS FOR THE EVENT ILLUSIONIST

• Website & Internet Marketing
• Referrals
• Direct Marketing
• Newsletter
• Postcards
• Publicity/ Media Features
• Tradeshows/ Exhibitions
• Networking Events
• Advertising

PROFESSIONAL FEES OF THE EVENT ILLUSIONIST

• Fees
• Payment Terms
• Official Quotation
• Invoicing

CONTRACTS FOR THE EVENT ILLUSIONIST 

• Confirmation of Services
• Non-Disclosure Agreements

PART 3: BONUS SECTION 

PERFORMING FOR EVENTS IN ASIA

• Performance & Show Production
• Business of Performing in Asia
• Others

PRODUCING A VIP FOR SPECIAL EVENTS

• Staging an Appearance Illusion for Events
• Simplex VIP Production

If you bought the 1st Edition of this book, you can buy this 2nd Edition at 50% off and get FREE worldwide shipping.
Contact J C directly to order.


US$85.00 (Not including shipping)
(Not available in Singapore/ Malaysia) 

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