essays

Since 1995, J C has written dozens of essays on magic & illusion performance, presentation, producing, designing and branding. Many of the essays first appeared in his blog at www.backstagebusiness.wordpress.com

Click on the links to read the different essays.


GENERAL

Defining Magic

The Illusionist versus The Magician

Think BIG, Play BIG, Win BIG! (Lee Alex, Turkey)

From Package to Platform (Lee Alex, Turkey)

Approaches to Originality - How to be more original

My Favourite Illusionists to Watch

The Magic Evolution & You – Are you a ‘relevant’ magician?

On Exposure



FOR NEW ILLUSIONISTS

Getting the Show on the Road

For Budding Illusionists: Choosing Your First Illusion - An article to help you get started in illusions

Building a Professional Illusion from a Set of Plans - Tips on buidling your own first illusion

Reinvent Your Zig Zag

Reinvent the Doll House

Reinvent the Sub Trunk

Comedy Techniques for Illusionists

Dagger Head Chest Performance Tips

Source of Illusion Plans (Dennis Michael Dowhy)



SHOW PRODUCING & ILLUSION DESIGN (Intermediate to advanced)

Why do Illusionists Perform the Same Illusions? – Part 1 of an examination of overly performed illusions

Follow-up to Why Do Illusionists Perform the Same Illusions? – Part 2

6 Techniques to Differentiate Your Illusion Performances – Part 3

The YouTube Test for Overly Performed Illusions – Part 4

The Revollusion Debate – A detailed look at my personal illusion design process using my original fan illusion as an example



MARKETING & BRANDING


Is the Appearing Cane the New Rabbit Out of the Hat Trick? – Does this apply to you? Honestly.

Selling Your Illusion Show 

The Successful Illusionist



© Copyright 1995 - 2011 by Concept:Magic & J C Sum. None of these articles may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy, recording, or any information storage and retrieval system, now known or to be invented, without permission in writing.